1Research Scholar, Visvesvaraya Technological University, Belgaum
2Senior Assistant Professor, New Horizon College of Engineering, Bangalore
3Assistant Professor, Garden City University, Bangalore
Online published on 2 September, 2019.
Every organization is concerned about sustenance in the long run. Succumbing to eco friendly products has emerged as a popular option for the companies as it is a respectable contribution towards the society in particular and eco-system in general. The Environment, Social and Governance (ESG) practices have proved that the cost of being eco-friendly is always passed on the buyer making it more pocket unfriendly. The research paper aims at unfurling various dimensions of Eco friendly or green marketing. There are certain specific requirements and areas have been explored in order to popularize the green products.
Green marketing, ESG, Green washing, Eco friendly, Eco-brands
