A study on the Communication Construct of Motivational Speakers as transformational leaders

Psychological perspectives on leadership propounds leadership as inspiring and fostering positive change, corporate citizenry and social, economic and ecological sustainability. Theories of leadership as trait, behavioural, situational and contingent or socially constructed concept are applied when analyzing any phenomenon of leadership. The paper examines the communication construct and its underlying appeal to lead people by the motivational speakers. The study explores the transformational leadership in terms of manifested communication constructs in its varying verbal and non-verbal communication behaviors and its influence on inspirational motivation, intellectual stimulation, loyalty, invoking to strong commitment to ideals and successful completion of goals. Data is based on the video clips of motivational speakers. Method of analysis is qualitative content analysis. Storytelling, personal anecdotes, apt question and answer session, and literary criticism are some of the common communication constructs used by these motivational speakers.