Transition from Conventional Brand Loyalty to Contemporary E-loyalty: A Conceptual Analysis

One paramount way for a market to gain a competitive edge over other markets is through Brand Loyalty. The traditional way of gaining Brand loyalty is through improvements in quality of the product, usage of various promotional strategies, ensuring product involvement and building up on the trust factor. However, in the modern contemporary scenario, with and increasing digitisation which is becoming ubiquitous, there is a transition and emphasis on E-Loyalty. The present study is an attempt to understand this transition or change from Brand Loyalty to connecting with the customers by keeping them informed about various pre and post sales services and ensuring good service quality. E loyalty. The various factors which affect the loyalty amongst the present customers in a market are effective web designing,