Desolate through facebook addiction among the face book application holders

Many people, however, are simply addicted to their past. They‟re using Facebook to reconnect with old classmates, former lovers, and other people they haven‟t talked to in years. They want to know what ever happened to “so and so, ” who ended up marrying who, and what that person they once loved ended up doing in life. There's something comforting and soothing about it. The present study investigates an innovative model of the phenomenon Facebook addiction, focused on (psychological) loneliness, gender, marital status and Facebook usage types. This study, performed with an online survey among 260 respondents in the Tamilnadu showed that psychological variables have direct and indirect effects on Facebook addiction. Desolate is a strong predictor of Facebook addiction just as the construct of Facebook addiction. For desolate we found indirect negative effects, while gender resulted in positive direct effects.