Buying behaviour on mobile phones among rural consumers with special reference to Salem district

Consumer Behaviour includes the study what they buy, when they buy it, when they buy it, where they buy it, how often they buy it and how often they use it. Consumer Buying Behaviour refers to the buying behaviour of the individuals and households who buy goods and services for personal consumption. Consumer around the world are different in various factors such as age, income, education level and preferences which may they avail of goods and services. The Mobile phone is an electronic telecommunication device with the same basic capability as a conventional fixed line telephone has, but it is entirely portable as well and not required to be connected with a wire to the telephone network. In addition to the voice function, a mobile phone can support many additional services such as SMS for messaging, packet switching for sending and receiving phones and videos. Now, mobile phone is connecting the world within a moment. Consumer's awareness and their attitude towards the Mobile service providers in Luck now. It is observed that the level of consumer satisfaction, the perception of consumers of the prospects of mobile services and the impact of mobile services in bringing about the social change, depend on the demographic characteristics of the respondents. Mobile phone users many problems, problems pertaining to buying a mobile phones choosing an activation card, tower problem, variety to schemes, recharge coupons, roaming and optimum use of mobile phone, facilities are some of the vital issues of the mobile phone users, so the researcher made sincere attempt to analyze the consumer behaviour of mobile phones. They are one's easily available help in case of emergency. They save a lot of time and energy in making multiple calls to track a single person thus they increase direct one-to-one relationship. They also keep loved and near ones well connected by way of SMS. One can also listen to songs, play games, and get live cricket scores, market updates and even the headlines. No matter where one goes, mobile phones are the only hope of keeping families connected without any hassle.