Social Media and Youth: Self Construction and Impression Management

There is tremendous change in youth's way of self construction and impression management. Social Construction of self in the age of social media is associated with the public self, the self that is visible and known to others. Youth via social media particularly Social Networking Sites(SNS) either wants to match one's self presentation to the audiences's expectation and preferences or wants to match one's self presentation to one's own ideal self. Youth is also engaged in impression management through social media by self presentation, self representation, self expression, self publication, self promotion, self marketing etc. Youth often show the best feature of their personality and life to others to raise their self esteem. Youth are constantly promoting themselves and are constantly connected. The social network is the place where young people mostly find the opportunity to explore and express their identities and their social relations. The popular youth culture now a days is about influence and interaction and this has been revolutionized by the use of technology. In the present study data was collected from students of technical institute in Lucknow city by the use of questionnaire method and it was revealed that while using social media they are engaged in creating an impression on others and are continuously constructing their self from the feedback of others.