Compulsive Buying Behaviour in relation to Self Control and Generalized Self Efficacy among Young Professionals

Compulsive Buying Behaviour is an important area to be explored. Now days individuals are under extreme stress and pressure, be it the professional or personal life. The urge to buy has been found to be at an all time high in the recent past. Individuals follow the new trend of ‘When the going gets tough, the tough go shopping’. The present study was planned to assess the role of Self Control and Genralized Self Efficacy in Compulsive Buying Behaviour among 120 young professionals in the age range of 25–30 years. It was hypothesized that, Compulsive Buying Behaviour would be negatively related with Self Control and Genralized Self Efficacy. For this purpose, 120 young professionals were administered The Compulsive Buying Scale (Valence, d'Astous&Fortier, 1988), The Brief Self Control Measure (Tangney, Baumeister & Boone, 2004) and Generalized Self Efficacy Scale (Schwarzer & Jerusalem, 1995). Inter correlation analysis were computed. In addition to this, t-ratio was also calculated to understand the differences between Compulsive buyers and Non Compulsive Buyers on Self Control and Generalized Self Efficacy. Results revealed that Compulsive Buying Behaviour was negatively related with Self Control and Generalized Self Efficacy among Young Professionals.