International Journal of Research in Social Sciences
  • Year: 2018
  • Volume: 8
  • Issue: 3

Customer satisfaction with reference to ICE Cream-A study

  • Author:
  • R. Renuka1, M. Ganesan2, M. K. Durgamani3
  • Total Page Count: 8
  • Page Number: 582 to 589

1M. Com., MBA., M. Phil., Ph. D., NET., Asst. Prof. of Commerce and Management Studies, SRC, SASTRA University, Kumbakonam

2M. Com., MBA., M. Phil., Ph. D., PGDCA, Asst. Prof. of Commerce and Management Studies, SRC, SASTRA University, Kumbakonam

3M. Com., M. Phil., Ph. D., Asst. Prof. of Commerce and Management Studies, SRC, SASTRA University, Kumbakonam

Online published on 25 June, 2019.

Abstract

Customer satisfaction is an ambiguous and abstract Concept and the actual manifestation of the state of satisfaction will vary from the person to person and product to product. The level of satisfaction can also vary depending on other option the customer may have and other products against which customer can compare the organisations product. In this article the researcher analyses the different brands of ice cream available in the market, motivating factors available and level of satisfaction among the customers towards ice cream.

Keywords

Brand preferences, Customers, Ice cream, Level of satisfaction, Motivating factors