Inclination of jaunsari women towards women-centric television programmes: An analysis

Television as the most effective and powerful mass media tool has become an important part of every Indian household and most prominently in the lives of Indian women. Television as a mass medium has become a major source of enlightment, leisure and infotainment for women. The media planners at present scenario are particularly focused on the requirements and needs of their women viewers, who are very large in number. It is very much prominently observed that the the programmes shown on television these days are largely women-centric. These women-centric programmes has been able to influence the lives of women to large extent because the women could easily relate their lives with these Women-centric programmes. The women are also more inclined towards these women-centric programmes. These programmes are quite successful in creating awareness both among educated and uneducated women viewers about their rights and previleges. These women centric programmes has also helped in improving the thinking and understanding abilities of women. Thus, the women-centric television programmes are playing vital role in bringing prominent change in the lives of women.