International Journal of Research in Social Sciences

  • Year: 2018
  • Volume: 8
  • Issue: 4

Public relations in central public sector enterprises: Maharatna, navratna and miniratna CPSEs

  • Author:
  • Ramesh Chandra Pathak
  • Total Page Count: 20
  • DOI:
  • Page Number: 413 to 432

Associate Professor, Amity School of Communication, Amity University, Rajasthan

Abstract

In the wake of accomplishing autonomy, the policy makers of our nation embraced the blended economy. The essential target of embracing a blended economy was to give level with significance to the public and private enterprises, to guarantee the social commitments towards the nation. It was that the accumulation of property should not be in the hand of few people, classes and bourgeoisie the country is heading towards improvement. The public relations have been instrumental in the advancement of CPSEs. PR of CPSEs has fused new patterns, in this manner influencing the working and structure of the public relations framework. The public relation departments of CPSEs are likewise not protected from these progressions. Globalization, industrialization, showcasing and coordinate remote venture energized the public relation departments to be outfitted with best in class assets and there have been across the board changes in the working and structure of PRD of CPSEs.

Keywords

Public, CPSEs, PR, PRD, HR