Assistant Professor, School of Commerce, Rajagiri College of Social Sciences (Autonomous), Kalamasserry
Online published on 12 July, 2019.
India is an agricultural based country and its 70% of population stay in rural area. Agriculture, has gained its importance in the era of civilization itself. In agriculture dominated rural sector, co-operative banks play a vital role in bolstering the common individual and financing his business and personal needs. The cooperative societies which are lifeblood of Indian economy and one of the mechanism for any developmental programs, is to be given due importance for the upliftment of rural sector and thereby overall growth of the country. This research is about the role of service co-operative bank to the agriculture growth of Kuttoor region. Agriculture is the integral part of the Indian culture. Some of the important objectives of the study are to study the contribution of Kuttoor cooperative bank to the agricultural development of kuttoor region and to study the performance of cooperative banking in respect of agricultural credit and rural development. For this purpose of this research survey among account holders of kuttoor cooperative bank and secondary data from various sources like printed and published articles, internet websites and scholarly articles. For this study a sample survey of 100 respondents were taken.
From the study conducted it was found that Kuttoor Service Co-operative bank plays a vital role in the agriculture growth of Kuttoor region by providing various agriculture aided services like lower interest rates on loans, higher interest rate on deposits, providing healthy crops from its warehouses, providing go downs to collect and protect the products of the members etc. The study also exhibit that the bank is not only providing monetary assistance but also educate and provide assistance to the members about the pattern of cultivation, conducting orientation programmes for the healthy sawing and reaping of crops, and other services for the growth and development of agriculture and members.
Agriculture, Banking Industry, Service Co-operative Bank, Farmers, Learning Organization