Frequency of excitement created by different television programmes on viewers

There are different methods to estimate the acceptance of a television programme by general public. Direct surveys, questionnaires, observation studies and content analysis are the common methods used to evaluate a television programme. This study proposes a new, comparatively more accurate evaluation of television programmes using psycho-physiological measurement. The present study focused on the frequency of excitement created by different television programmes on viewers. Sample consisted of 10 students aged between 22 to 26 years old. All were studying different P G courses in S.S.U.S. Kalady. Sample selected based on convenient sampling method. The tool used in the present study is Computerized Galvanic Skin Response equipment. The Galvanic Skin Response (GSR) logger sensor measures the conductivity of our skin as it changes according to unconscious emotion effects such as sudden noise, smell, touch, pain or view. Result of the study shows that comedy shows are feeling more exciting to general public than any other programme.