*Post Graduate Program, Master of Business Administration, PSG Institute of Management, Coimbatore, Tamil Nadu, Coimbatore
**Professor, PSG Institute of Management, Coimbatore, Tamil Nadu, Coimbatore
Online published on 12 July, 2019.
Government of India launched Micro Units Development and Refinancing Agency known as MUDRA in 2015 for providing institutional financial support to micro and small enterprises. The primary objective of MUDRA is to fund the unfunded. The paper has examined the overall performance of MUDRA scheme during FY 2016–17, identified the awareness regarding MUDRA and assessed the impact of MUDRA on beneficiaries at Coimbatore. The primary data for the study was collected using structured questionnaire, informal interviews and secondary data were also collected from office bearers of Coimbatore Tirupur District Micro and Cottage Entrepreneurs Association (COTMA) and MUDRA annual report FY 2016–17. The study has revealed that there was an increase in overall performance of the scheme by 31% and 89% of MUDRA sanctions were made to women entrepreneurs and new account holders. The study has identified effective methods to improve awareness of the scheme as advertisements through banks and television. The impact study of MUDRA on beneficiaries at Coimbatore revealed that impact has been positive on employment generation and improvement in standard of living whereas not effective on women empowerment.
MUDRA, Employment generation, Financial support, Women empowerment
