The participation and care of women in entrepreneurial ventures is utmost important for both family and national development. Women entrepreneurship creates continuous employment and regular income to the family, which ends with positive gross domestic product contribution to the economy. Therefore, factors that determine women entrepreneurship in new business environment are the crucial factor for women success. This study intended to collect data from 100 women entrepreneurs engaged in manufacturing, service and trading activities. This study is commenced with the motive to assess demographic profile, present status, factors determining women entrepreneurship, and motivating factors of women entrepreneurship. Data for the study is collected by presenting well-structured questionnaires in the hands of women entrepreneurs. This study used percentage analysis, graphical representation, rotated component matrix, and Friedman test to analyse the data. Results concluded that various factors in the form of individual, socio-cultural, economic, security, and opportunity based factors determines women entrepreneurship in new business environment
Women, Women Entrepreneurs, Present Status, New Business Environment, Motivation
