International Journal of Research in Social Sciences

  • Year: 2018
  • Volume: 8
  • Issue: 6

Business strategies in corporate social responsibility

  • Author:
  • G. Sundharavadivel, D.K. Hemamalini
  • Total Page Count: 7
  • DOI:
  • Page Number: 532 to 538

*Associate Professor, Department of Adult and Continuing Education, University of Madras

**Research Scholar, Department of Adult and Continuing Education, University of Madras

Abstract

Social responsibility is only the beginning of the sequence. The fact is that business is a major social institution and as such, it is important to involve in social values. Certain ethical rules for economic conduct of business were more or less generally accepted. Social responsibility can be developed between the business and the community through the development of communication media or tools which may be the press, trained and educate men, women, local meeting and the social audit. It is an overall measure of the social distribution of business through its economic performance. An enterprise that earns economic surplus improves its capability to serve the society. Thus profit contributes to public interest and social welfare. Similarly social responsibility of business contribute to the economic viability and performance of business enterprises.