Customer buying behaviour and satisfaction level towards modern shopping malls in Coimbatore city

Today, shopping is an integral part of life for an every individual. With the change in the living style of the people, they prefer to buy from a place where they can buy everything under one roof. Economic development and the change in consumer culture, shopping malls in India have impressive growth and replaced the traditional departmental store and retail outlet. It has collection of shops and restaurants and entertainment facilities. The present study aims at measuring customer buying behavior and satisfaction level towards modern shopping malls in Coimbatore city. For this purpose primary data was collected from 150 respondents. Data was tabulated and analyzed with the help of statistical tools to achieve the objectives of the study.