1Assistant Professor, Department of Commerce, SASTRA Deemed University, SRC, Kumbakonam
2Assistant Professor, Department of Commerce, SASTRA Deemed University, SRC, Kumbakonam
Online published on 5 August, 2019.
The aim of this article is to focus on women's perception towards Baby Care Products’ Segment and its influential factors in kumbakonam area. The basic purpose of this it is to find out how such factors are behind the success of purchasing decision making process.
Customer Satisfaction, Technology, Customer Care, Quality, Service Facility, Reasonable Prices, Hygiene and Safety
