International Journal of Research in Social Sciences
  • Year: 2018
  • Volume: 8
  • Issue: 8

A study on customer satisfaction towards jewellery in Marthandam Town

  • Author:
  • G. Baby Alex1, B. Revathy2
  • Total Page Count: 13
  • Page Number: 352 to 364

1Ph. D, Research Scholar (FT), Department of Commerce, Manonmaniam Sundaranar University, Tirunelveli

2Ph. D, Professor & Head, Department of Commerce, Manonmaniam Sundaranar University, Tirunelveli

Online published on 5 August, 2019.

Abstract

Shopper observation alludes to how buyers see a certain item in light of their own decisions. The achievement of a business relies on its capacity to draw in and hold clients who will buy merchandise and enterprises at costs that are beneficial to the organization. Buyer recognition depicts how clients and potential clients see an organization and its items and administration. Purchaser discernment is critical to organizations since it can impact shopper conduct, which at last influences the productivity of a business. Numerous organizations spend a lot of assets to impact purchaser recognitions. The present articleexamines the customer observation towards jewellery adornments. Tools like Chi square test, Garrett Positioning, Percentage Analysis areapplied.

Keywords

Adornments, Awareness, Branded jewellery, Non-branded jewellery