Colours are always special and symbolises liveliness and represents feelings, perceptions, personality, emotions, psychological traits, disposition of feelings etc. The subject of Colour psychology is not new to marketing application and either directly or indirectly plays a very meticulous and indispensible role for marketers, in a very scientific, technical and behavioural perspectives. A leader needs to be an expert in this area, in the field of management or even for simple marketing strategy and recent scientific developments. The leaders of present generation needs to have a closer look at the colour perspective in their management style of things. As research shows, it's likely because elements such as personal preference, experiences, upbringing, cultural differences, context, etc., often muddy the effect individual colors have on us. An interest of psychology, and particularly applied psychology in the impact of colour on human functioning has a long history; however, it has fairly limited research achievements. Some more systematic empirical studies in the field appeared at the end of the last century; however, many of them suffer from methodological shortcomings and fail to encompass a correlational analysis which is a norm in modern psychology. To illustrate this fact let us consider the results of research on the colour red.
Colour, Psychology, Personality, Emotion, Favourite, Context, Preferences, Experiences
