1Assistant Professor and Research scholar, Vels School of law, Vels Institute of Science, Technology and Advanced Studies, (Deemed to be University), Chennai, India
2Associate Professor at Vels School of Management Studies, Vels Institute of Science, Technology and Advanced Studies, (Deemed to be University), Chennai, India
Online published on 5 August, 2019.
Politics is field where candidate or parties compete for power and to create change. And to win and secure power, they must have support from the people/public. Celebrity endorsement helps the party/candidate to gain recognition and support from maximum number of people, so that they can win the election. Celebrity endorsement has certain effects on people. This article ‘Celebrity influence in political campaigns’ would study about the influence that celebrity endorsements have on the general public. And, also the factor of celebrity endorsement in the United States of America (USA).
Then it ends with the final conclusion of the characteristics of celebrity endorsements on the whole and the scope of the future of this topic and its related topics.
Endorsement, Political campaign, Celebrity, Influence, Election
