Agricultural Marketing and Warehousing

“ The Purchase of the agriculturalist's requirements and the scale of his produce are key activities in the business of farming….. Due to his inability to secure fair deal at these two staes, the average agriculturist is denied the full fruits of his industry.” First Five Year Plan The present state of agricultural marketing in India. Marketing of his produce is the most important activity of a farmer. This is particularly true in the case of small farmers who have small surpluses for marketing. There are many ways by which the farmer may dispose of his surplus produce. The first and the most common method is to sell aways surplus produce to the village money lender cum trader, who may buy it either on his own or as an agent of a bigger merchant of the neighboring mandi town. It is estimated that in the Punjab, 60 percent of wheat, 70 percent of oils and 35 percent of cotton are sold in the village itself.