Early print advertisements in Kerala:Forms, mediation and perceptions

This article explores how print advertisement can be seen as a medium which can talk on its own about various developments that happened during early twentieth-century Kerala.Beyond the usual method of taking advertisement as collaborative source in writing history, this article explores how print advertisement evolved as medium which can be used as potentialsource in writing history.In order to understand its potential as a cultural text, this article has taken various other sources like writings about advertisements and archival sources which talked about the medium of print advertisement.This article concludes that advertisement as medium has played an instrumental role in the mediation of notions about modernity and new self hood.