Profitability trends in Hindustan Unilever limited-a study

Profit is the excess of revenues over associated expenses for an activity over a period of time. Profit is the engine that drives the business enterprise (Lord Keynes). It is the indicator of the improved national income, economic progress, and rising standard of living. Every business should earn adequate amount of profits to survive and grow over a long period of time. Profitability means the ability of a firm to generate such profit. No doubt, profit is the legitimate aim of business enterprises, but it should not be over emphasised. Management should try to maximise the profit of the firm by keeping in mind the welfare of the society. Thus, profit is not just the reward to owners but it is also related with the interest of other stakeholders. Profit is the yardstick for judging not only the economic, but also the managerial efficiency and social objectives. The specific objective of this paper is to analyse the profitability of the Hindustan Unilever Limited. So in order to obtain appropriate result the profitability of the HUL has been deeply analyzed using various profitability ratios.