Marketing channel and performance of value Chain-A study of maize crop in Karnataka

The chain mapping enables to visualize the flow of the product from conception to end consumer through various actors. In present study the six alternative channels were identified in maize marketing. The main marketing channels were identified from the point of production until the product reaches the final consumer through different intermediaries. The demand for maize is increasing for various usages-different types of food, livestock feed, poultry feed, beverages, starch, etc. The change in production trend has brought a change in its pattern also. In this study made an attempt to know the different channels of marketing and performance of value chain of maize crop in Karnataka.