Factors influencing customers over buying fmcg: With reference to Dharmapuri town

The fast-moving consumer goods (FMCG) are one of the biggest sectors India. It consists of various consumable products like food products, household products; packed food and drinks, etc. the sector is playing an important role in giving employment opportunities. More than 30 lakhs people are directly engaged in the industry. The retail and distribution system are also having lot of economical development opportunities. The countries like India having huge population depending on the FMCG industries. Increasing demand for the FMCG in India attracts foreign players also. This is market is purely depending on the consumers preference and satisfaction. This article is an attempt to know the factors influencing the customers on buying decision towards FMCG.