A market research on flower market in puttur town of Dakshina Kannada District: Problems and Prospects

Flower Industry is flourishing not only in India but also in the world. Floriculture means cultivation of flowering and commercial plants for direct sale or for use as raw materials in cosmetic and perfume industry and in the pharmaceutical sector for local and international market. This paper attempts to study the demand and retail marketing of cut flowers in Puttur town. As Puttur is a growing business centre, there is wider scope for flower marketing. The demands for flower is increasing in this area at a fast rate with the development of new extensions and rise in the income level of the people and this, ensures bright future for flower business. This study is based on primary and secondary data. To analyse the flower market, 25 flower sellers were interviewed in Putter town of Dakshina Kannada district. The study reveals that the majority of customers are occasional buyers. Well organised marketing efforts will be required to strengthen the market in the study area. Majority of flower sellers have small or medium size shop. Wide diversity of flowers, multiple choice and quality will ensure possibility of high profit and income to the flower sellers in the Town.