A quantitative analysis of tourists’ preference of media platforms and their motivation in ecotourism participation: A case study of Sikkim

This study was a part of a research work with primary intention to explore the relation among the demographic profile of tourists, their preference of media platforms to receive the ecotourism related promotion and their primary motivation to participate in ecotourism. Further, this study attempted to dive deep into the media platforms choice of tourists to recommend most preferred medium for ecotourism promotion in the state of Sikkim. The primary data was collected during field survey through a set of questionnaire and cross-tabulation analysis was performed to analysed the data. The findings of this study suggested that, the most preferred medium for