Impact of Social Media on Happiness: An Empirical Study in Chandigarh, UT.

Social media has become part and parcel of our daily life that a gargantuan span of precious time is spent ogling opulent, blithesome and seemingly immaculate strangers. It has changed the world in many ways that with just a click of a button, people could communicate with anybody and seek any information over the globe. It has become widely popular among people from different age groups across gendersince it serves as a catalyzing agent promoting advocacy, difference of opinions and an active source of mobilization. There is a wide variety of social media avenues among which Facebook, YouTube, Twitter and WhatsApp are the most common being utilized by millions of people over the globe. This utilization of various social media avenues influences the human psychology in such a way that it has direct bearing on their relationships, work patterns and institutional setup, leading to various paradoxes. Therefore in today's world, social media can be utilized as an imperative tool in shaping a person's life but at the same time it leads to conflicts and grudges, which may negatively affect an individual in terms of psycho-social outcomes. Therefore, this studyhighlights the impact of social media on happiness of individuals. A number of respondents would be analyzed across gender and different age groupsin Chandigarh, UT. Moreover, the study suggests the significant manners to utilize the social media in order to harness the maximum advantage.