Cab Aggregators in India: A Case Study of Ola and Uber

Over the past few years, there has been an unprecedented growth in the Indian taxi industry. The demand for taxis in India is on the rise owing to the hassle free travelling experience offered to the passengers. Taxi is giving a stiff competition to both public transit and private car in the current times. India currently is witnessing a revolution in Indian taxi market. There is a downward trend in the usage of traditional taxis by the customers. With the growing smartphone penetration and active internet users, there is a surging demand for app based taxis. The objective of this paper is to gain insights about the present scenario of taxi industry in India and to compare desi and videsi taxi rivals i.e. ola and uber. The present study uses existing literature to explore the data extracted from databases of extensive repute such as Emerald, Science Direct and Taylor and Francis amongst others. Through the study, it is found that in India, as of now, ola is racing ahead of the global leader uber on different fronts.