International Journal of Research in Social Sciences

Media plays a pivotal role in spreading information, bringing social awareness and transforming current cultural aspects of a nation. Women play a crucial role in building and moulding of a nation's destiny. Media has always been accused and criticised for stereotyping, objectifying and discrimination against women. This paper aims to bring to light the positive change in the representation of the women in last 5 years with emphasis on TV as a media. There is a subtle yet noticeable shift in how women are portrayed on TV. With examples, it has been shown how recent TV shows, news channels, advertisements and government campaigns on TV contribute to inspire confidence and self-respect in a woman as well as reflect the progressive changes happening in the real society.