Analysis of rural weekly market: A case study of Madhugiri taluk, Tumakuru district of Karnataka state

Market centres as an authorized public gathering of buyers and sellers for purchasing commodities and meeting at approved place at regular interval where selling and purchasing of commodities are performed by both of local and outside commodities. Marketing is concerned with demand identification for goods and services and arrangement for supplying goods through an efficient distribution network If the marketing function is observed on all the days of a week it is known as regular or daily market and if it is observed once a week is named as weekly market. Weekly markets are basically place of exchange of goods and services to the residents of a given geographical area at a fixed interval of time. Local area's consumers are very much attached to these weekly markets. They will be waiting for that particular day to purchase various commodities which are needed by them. There is also possibility for them to meet their friends and relatives in the meet their friends and relatives in the market. Thus weekly market centres play important role in accelerating rural development particularly economic and social life of people. This paper attempts to study the nature and structure of weekly markets of Madhugiri Taluk