*Tourism program studies teacher at University of Guadalajara, Mexico
**Marketing program studies teacher at the University of Guadalajara, Mexico
***Tourism program studies teacher at University of Guadalajara, Mexico
****Administration program studies teacher at University of Guadalajara, Mexico
Online published on 27 September, 2019.
Tourism is one of the main activities of the mexican economy which has focused in the last decades to attract more international tourists with different marketing strategies; new tourism products and foreign direct investment are the main objetives to accomplish this estrategie.
This article showed that public relations play an important role in tourism with a sustainable approach which has a positive economic, social and environmental impact and proposes solutions to the problems cause by this industry. Co-relational method was used taking into account documentary sources published by public and private agencies, once the information was collected.
The results showed us that even though the Mexican government has developed plans for sustainable tourism, they have not been effective because most of the tourism
Sustainability, Tourism, Strategies, Negative impact, Tourism product
