“Customer Satisfaction as an Antecedent of Customer Loyalty”

Future and Profitability of a company is a function of Customer Loyalty which in turn is largely attributable to Customer Satisfaction. The maxim goes like this “Higher is the Customer Satisfaction; higher would be the Customer Loyalty.” The present research tries to decipher and delineate the relationship between the aforementioned constructs in context of Cellular Industry. This research applied Simple Regression Analysis over the data from more than 500 cellular subscribers and endorsed the highly held view that customer satisfaction has magical strength to keep customer loyal.