Marketing of organic agricultural products-possibilities to start farm shops in villages and organic stores in Urban Area

Modern agricultural system is demanding high usage of chemical fertilizers and pesticides. Scientific community proved that modern agricultural products have chemical contents and leading to various health issues of human being. Health awareness is increasing in both rural and urban area of the country. The demand for organic agricultural products which are free from chemicals is increasing and farmers are also expressing their willingness to gradually switch over to organic agriculture if the demand arises. In such a condition, is there a possibility to start a farm shop in every village and organic stores in urban area to store and disseminate the organic products to consumers? This study is conducted in eight selected villages of Ramanagara district and Bangalore, capital city of Karnataka state located in southern part of India to know the possibilities to start farm shops in villages and organic stores in urban area to meet the increasing demand of organic agricultural products.