Urbanites support to extend the market for rural products

Farmers are in stress due to low market price for their agricultural products and urban people are suffering from high price for food products. There are possibilities to gain more profit for their products if farmers sell the products directly to urbanites. Though marketing of agricultural products in absence of the middleman is profitable, does farmers ready to sell the products directly to urbanites? Both rural and urban scenarios are transforming, transport and communication facilities are extending. By making use of these facilities farmers can sell their products directly in urban area. With support of urbanites farmers can extend the marketing of agricultural products in urban area. But, does urbanites have interest to help the farmers to sell their products in urban area? This research is conducted in eight selected villages of Ramanagara district and Bangalore, capital city of Karnataka state located in southern part of India to know the possibilities to extend rural market in absence of middleman.