Factors influencing consumer decision behaviour in FMCG

Of the usual behavior of most consumers pursue the goal of creating and maintaining a range of goods and services, thus providing current and future satisfaction. For this research, Trichy district taken as sample unit. Based on the convenient sampling method, 250 respondents pick for this research. In structural equation modeling, AMOS 20 was used. From the economic point of view, the consumer thought the value of the money worth able to the concern products. The researcher concluded that value consciousness have a positively influence to consumer decision behaviour.