International Journal of Research in Social Sciences
  • Year: 2019
  • Volume: 9
  • Issue: 8

Revenue management a strategic lever of holistic approach

  • Author:
  • Iman Zrelli
  • Total Page Count: 9
  • Page Number: 392 to 400

PHD, Assistant professor, Human Resources Department, College of Business-University of Jeddah, Khulais, Saudi Arabia

Online published on 7 October, 2019.

Abstract

This article shows that Revenue Management is both a mechanical and technical approach. Revenue management is a holistic approach to human resource management. After a review of the literature, we were able to show the theoretical and practical interest of the Revenue Management logic.

Keywords

Revenue Management, Performance, Holistic approach, Arbitration