1Head and Assisstant Professor in Commerce, Providence College for Women, Coonoor
2Research Scholar, Providence College for Women.
*Author correspondence: Dr. C. Beulah Vijayarani Head and Assistant Professor in Commerce, Providence College for Women, Coonoor Email: Beulah_suresh@yahoo.co.in
Online published on 7 October, 2019.
Today, life has become vulnerable to various risks. The one most important is facing a medical adversity. These medical adversities have a direct relationship with poverty. The below poverty line group constitutes the major population of the Nilgiris. The reasons may be many, but one among them is meeting medical emergencies. The percentage of middle class and upper middle class are very low because the district is not an industrial area. Health insurance can be used as a tool to overcome the middle income group's medical emergencies. This paper presents their awareness and willingness to pay for health insurance and also attempts to identify whether the Nilgiris is a potential market for health insurance companies.
Medical adversities out-of-pocket expenses medical insurance universal coverage
