Bibliometric Analysis of Indian Journal of Marketing Journal

Bibliometrics is a statistical analysis of written publications, such as books or articles and is used to provide quantitative analysis of academic literature. The paper produced with the aim to analyse the journal, "Indian Journal of Marketing" in regard to understand the year wise distribution of articles, authorship pattern, references, citations etc., Maximum number of articles were contributed during the year 2009 and more articles were contributed by Indian authors. Most of the authors are working in academic institutions and universities.