The library is traditionally a non-profit organization, and only recently organizations became aware of the need to market their products and services. Library and information products/services are now being recognized as saleable. The rationale behind this shift-over is due to the fact that librarians are not only facing the challenges of the information explosion, but also the influx of automated systems, rising costs of materials and services such as CD-ROM Internet and online services, demand for better services, staff shortage and harsh budget cutbacks compounded by soaring operating costs. The Marketing Information has applied to and adopted by the several Academic libraries with different models which help them in living up to the expectations and needs of the users. Academic Libraries are using different models for selling, buying and preparing their products for catering the users ’need.
Libraries, Marketing Library and Information Products and services, marketing strategy
