A Proposed Model for Communicating Employer Branding for SMEs

Employer branding is the process of promoting a company, or an organization, as the employer of choice to a desired target group, one which a company needs and wants to recruit and retain. The purpose with this study was to explore how employer branding is used by SMEs as a way to experience competitive advantage. In order to become a preferred brand the organizations need to have a congruence between what its core values, vision and mission is and the brand value proposition it wants to create. For any employer branding initiative to work effectively the policies and practices of the organization need to be in sync with the employer brand that it wants to propagate. But in digital era of e-commerce organizations are focusing on social media to brand the organization. Social media is one of imperative tool for employer branding. Present research study is dealing with implementing organizational strategies for employer banding using social media with special reference to Small Medium Enterprises. These online Medias can be used to keep in touch with the employees, can be used for employee engagement and involvement and helping them with work issues being faced. With this study we have proposed a model that will help SMEs in communicating their Employer Branding to their present as well as potential employees.