Customer perception with regards to innovation in indian banking sector -Use of technological products

Indian banks are going through a vital transformation from all verticals and slight and not -so -slight makeovers in banking products are vigorously transforming the face of banking. The focus is shifting from mass Banking to Class banking with introduction of value added and customized products. Technology now allows banks to create what looks like a branch in a business building's foyer without having to hire manpower for manual opérations. Now a day's banking sector plays a very important role in human life, banks motivates human to make saving money for their future. It provides number of facilities to the people, banking service has become a need of the society. In this 21st century every sector have a great challenges i.e. customer satisfaction, and being a part of the society banks also facing this challenges, and banks are accepting challenges very nicely for the improvement of service banks are providing innovative services to the customer so that they can get proper benefit in this sector. The paper concluded that banking sector has been changing rapidly. Now technology has made tremendous impact in banking, in 21st century dreams becomes reality. Now you can get banking services anytime and anywhere, wherever and whenever you want, precedence banking is anopus of banking benefits, unique investment products, personalised services and elite life style, benefits that brings complete harmony to all your financial needs.