1Dept. of Post-Graduation Studies and Research in Commerce, Mangalore University, Mangalagangotri, 574199
2Department of Economics, Government First Grade College, Bettampady, Puttur Talluk, Dakshina Kannda, 574259
Innovations in information & technological has significantly transformed the way modern business operates. Important contributions of internet era in the form of online shopping and digital payment made drastic change in the behaviour of the customers. People prefer online shopping due to the advantages like convenience, product comparison, 24/7 availability, prices comparison etc. One of the features where web users think several times before deciding is the digital payment. In this regard, it is necessary to study the perception of web users towards digital payment. This study aims at identifying the perception of web users towards digital payment. Structured questionnaire has been prepared and a sample of 300 respondents were taken into consideration from rural areas of Dakshina Kannada district.The sample were collected using cluster sampling method. Frequency Analysis had done to analyse the data.
Technological Environment, Digital payment, Online shopping, Web users
