1Dravidian University, Kuppam. Andhra Pradesh.
The Indian banking sector more important for supporting production sector, as technology is improving the viability of banking facilities is increasing. There are various productions which take the support of banking sector, here is my concern to give the details of banking facilities towards coffee marketing. The Kodagu coffee marketing has taken lot of facilities and supportive measures from banking sectors. The coffee board has increased the availability of different types of supportive measures through the banks to reach all the coffee growers. The steps taken by the government of India to increase the scale of production of coffee in that way coffee board has directly involved in giving different incentives and promotional measures. We can understand how the banking sector in Kodagu has supported coffee production and marketing through its various pro-marketing techniques to increase the quality and quantity of production. Many numbers of financial institutions are supporting valuable production of coffee and marketing to get good price for their produce, which increases the standard of life of growers and the concerned labors.
