A study on the usage of credit card for the purchase of goods among middle class groups- Special reference to Alappuzha Distrct

A credit card is a small plastic card issued to users as a system of payment. It allows its holder to buy goods and services based on the holder's promise to pay for these goods and services. The issuer of the card creates a revolving account and grants a line of credit to the consumer (or the user) from which the user can borrow money for payment to a merchant or as a cash advance to the user. The study was designed to gain a better understanding of the factors influencing possession of credit cards and card holders” satisfaction. The study also analyses the extent of utilization of credit cards by card holders and the level of awareness. The study was based on primary as well as secondary data. The tools constructed for the collection of data were Interview Schedule for the selected bank customers who do not possess credit cards and Questionnaire for the credit card holders. Majority of the respondents are aware about the usage of credit card only 10% of the respondents are not satisfied. It is observed from the analysis of bank customers“ 96 % aware about credit cards and it's usage.it simply means that majority of the sampled credit card holders have positive attitude towards credit cards. „Availability of emergency funds through credit cards” and „shopping without paying cash immediately” contributed more towards the positive attitude of card holders.