Societal perceptions of nanotechnology an empirical study

Perception of industry and academia has been captured through a survey in respect of the potential of nanotechnology. Academia believes that market for nanotechnology based products has grown over the years, while the awareness about the toxic effects of nanotechnology remains low. Healthcare, electronics and materials are perceived as major areas for nanotechnology applications. According to the industry, the demand for nanoproducts will grow at a low pace in future. Besides this lack of knowledge about the target market and high cost associated with nanotechnology are the major barriers.