The empirical Bayes (EB) approach for parameter estimation has the capacity to yield more precise estimates than methods based on sampling theory. It can give sensible results in situations where sampling theory falters. It is this desirable property that has motivated this application in estimating indicators of vehicular traffic density (i.e. proportion of students who use personal motor vehicles) at the main campus of the University of Lagos (UNILAG for short). The EB estimator of a proportion P is the shrinkage estimator
Empirical Bayes, Vehicular Traffic Density, Proportion, Moment Estimation, Shrinkage Estimator, University of Lagos