1Department of Agricultural Economics, Agricultural College, Bapatla, Andhra Pradesh, India
2Institute of Agribusiness Management, S.V. Agricultural College, Tirupati, ANGRAU, Andhra Pradesh, India
3Department of Statistics and Computer Applications, Agricultural College, Bapatla, ANGRAU, Andhra Pradesh, India
*Corresponding author: satishchittapuli@gmail.com (ORCID ID: 0000-0002-0114-4810)
Online Published on 26 February, 2025.
Marketing information is one of the noteworthy inputs for any organization and individual, where it helps in the decision- making of future marketing events, and its needed set of activities known as MIS. The present study focused on constraints in the implementation of MIS in the HAT zone, the severities of the constraints were quantified with the aid of the Garrett ranking technique. The major findings of the study revealed that mobile network issues with a Garret score of 68.19, delays in updating market information with 64.89, frequent fluctuations in prices with 55.24, and market information not timely 46.96 respectively are the major problems in the implementation of MIS in HAT zone. The least prioritized problems of the study are low literacy with a Garret score of 43.56, mitigated training programs on the grading of MFP with 35.29, and higher transportation cost with 21.73 respectively.
The study focused on problems in implementation of MIS in tribal areas.
Garrett ranking technique was applied to study problems in implementation.
The study found that, mobile communication, delay in updating market information and price fluctuation of MFP are major problems.
Girijan Co-operative Corporation (GCC), HAT zone, MIS, MFP and constraints
