Department of Journalism, Indian Institute of Mass Communication (IIMC), JNU Campus, New Delhi.
Rural Development is need of the hour for a country like India, which is on the threshold of being a big world power with the capacity to influencing the course of events on our planet. However, this is a dream which we can realize only when we are a country with no internal dissensions and strife, a country with affair economic system and cohesive social order. In fact the essence of development lies not in a regimented system where none dares to disagree but in all - inclusive dispensation in which every one plays an equal role. The quest for rural development must lead us in the direction of empowering those sections of society who are in the need of being empowered. To understand what role media can play in rural development we have to understand media scenario in all its dimensions, the present study is designed.
