Dept. of Mass Communication, Guru Jambheshwar University, Hisar, (Haryana)
Information Technology is today becoming as important as ‘roti’, kapra, aur makan’ (bread cloth and house). In 40s people used to believe in secrecy of infor mation. But in this new millennium, the concept is totally reserved. Now we like to share the information. Information is thus emerging as more and more power. Studies confirms that this field confidently predict that the poverty line will no longer be measured in terms of money, but in terms of information. This studey examines the evolution of technology which is responsible for wide spread penetration of computer technology in to the social fabric. Primarily the need of efficiency in complex organizations led to greater to greater demand for availability of accurate and timely information. Information technology respond to this challenge.